Sapporo

The biggest city in Hokkaido and the prefectural capital, Sapporo is famous for its Yuki Matsuri, or Snow Festival. Prior to the annexation of Hokkaido by the Japanese government in the 19th century, the area Sapporo now occupies was settled by the Ainu, the original peoples of Hokkaido.

Sapporo is a popular spot for those looking to enjoy good beer, tasty food and relaxing hot spring baths. It also offers an escape from the sweltering summer heat because of its relatively moderate July and August temperatures compared with the rest of Japan. Sapporo was home to the original headquarters of the Sapporo Beer company, now located in Tokyo, and also hosted the Winter Olympics in 1972.
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Links:

• Sightseeing in Sapporo
• Information on the Sapporo Snow Festival